Art as devised by Yehudi Menuhin allows us to address the values of coexistence, tolerance, mutual respect and the creation of a democratic and civic society through artistic expression and creation. This way of understanding and feeling art is something that has been shown and verified during the state of alarm and confinement by COVID 19. Since 1999 the Yehudi Menuhin Spain Foundation (FYME) works for the development of art and culture in the most wide areas of society, with special emphasis on the educational field as a space where personal identities are built, in an attempt to promote the approach of culture and art to all children, adolescents and young people in the stages of primary and secondary education and university, with the indirect object of attracting new audiences, and training them in their sensitivity towards culture and the art world. In these more than 20 years we have worked for the dissemination of culture to a greater number of individuals, making a greater incidence in working with those people with fewer resources and sensitivity towards their accessibility to the world of the arts and culture in general. Specifically carried out actions that promote access to art for two types of specific groups:
- Young people and minors in general, with little or no interest in the world of art and culture and with few resources to approach it.
- Adults from vulnerable groups, who hardly have access to culture.
Counted in these years with a network of more than 200 artists, nationwide, within the framework of the MUS-E NETWORK at an international level, implemented in 11 countries in Europe (http://www.menuhin-foundation.com) .
At the national level we work in 12 Autonomous Communities, plus Ceuta and Melilla by virtue of the collaboration agreement with the Ministry of Education. We have collaboration agreements with the Ministries of Education in order to be able to intervene with artists during school hours and from the scope of the classrooms to reach new audiences.
We collect some links of artistic works made.
Nou Barris. Barcelona https://youtu.be/cDHOpN37BUw
Intercentros MUS-E Ciutat Vella Meeting https://youtu.be/8fMYMVzb6E0
Extremadura. Microvideo https://youtu.be/vydeTYu3oRg
Extremadura. Plasencia https://youtu.be/Aw2FVkhtD-Y
Badajoz. Extremadura. https://youtu.be/7U4NjS0DODY
Resumen MUS-E Ceuta https://youtu.be/T03M7yq8gyc
Romea Theater https://youtu.be/PdTk9m5YcNQ
Galicia 2019 https://youtu.be/Lwh1v4Mfyzg
XX FYME Anniversary. Resume https://youtu.be/DBVtPZlvgQo
Jewish Women Composers https://youtu.be/u7Oa9raEwWM
The crying of the flowers https://youtu.be/HZHb1bZ0t40
Continuous education and training of artists, generating new sources of employment has been in these years one of our hallmarks, having held different seminars and meetings both nationally and internationally.
Evalu-Arte. Miraflores de la Sierra. November. Resume https://youtu.be/mIa6l02IrW4
Enred-Arte. Miraflores de la Sierra. October 3rd, 4th and 5th of 2019 https://youtu.be/mMQiIUmyJbE
Evaluations Ceuta – Melilla Meeting https://youtu.be/v_uIZk2HG_0
Miraflores de la Sierra Formation October 2018 https://youtu.be/Hkpgy3pzOmE
International Meeting Magalia https://youtu.be/gue_v7V4hF8
MUS-E Ceuta Melilla Esp meeting https://youtu.be/Zmj3Uq7ELJs
Convin-Art. Miraflores Meeting http://youtu.be/E4rIvF-Xsbg
Comenius Regio. Leganés – Génova Meeting. http://youtu.be/acvDBq9z4zI
In summary, in these 20 years we have directly reached 677,380 direct users in our programs through art, with a network of 486 artists, we have involved more than 13,000 teachers from public centers who have disseminated the work from art among its students and we have worked on education and training from practical experience with 16,681 people. This is the potential that we put at the disposal of the project, and the challenge now is to adapt the methodology and training to train through new technologies and promote the creation and dissemination of cultural offerings.
In this so-called Information Age, it is essential to know, understand and use the media and audiovisual language because, with the health crisis, it has proven to be an indispensable ally when it comes to sharing the thoughts, concerns and even the work of numerous artists. Thus, they have been able to carry out their work remotely through online concerts, direct networks, virtual festivals … an adaptation of art and culture in which it is necessary to train artists.
Within the framework of confinement and the situation that has been generated at an artistic level, the serious shortcomings of the sector and especially of some professionals have become evident, for this reason the project that we present to you raises the challenge of training from innovative techniques to the artists by providing a digital platform, which facilitates the development of content and allows them to adapt their professional activity from technological tools to be able to offer their cultural activities and services, so that later it benefits viewers and the demand for products and services culture of Spain.
We are illiterate! It seems a very emphatic and exaggerated statement when the literacy rates in Spain are 98.8% according to UNESCO.
Obviously we are not referring to reading and writing when we speak of illiteracy, but to the language that is repeatedly ignored: the audiovisual, to which we are exposed 24 hours a day. We use it when we open our eyes, and also when we sleep. It transmits messages to us, educates us, conditions us, persuades us, entertains us, allows us to transmit to others because it excites us…
It is not a rhetorical figure, it is not a metaphor, nor is it hyperbole exaggerating the importance of cinema. Is that dreams, our dreams (and leaving aside the biochemical part or its biological function) are “made” of images and sounds. And our way of dreaming is highly influenced by our culture and the consumption of images that we make.
It is also an extremely powerful language for several reasons:
- It is relatively easy to understand. Which does not imply that it is easily decodable. But yes, anywhere in the world you can communicate with images or gestures without knowing the language.
- It’s universal. Except for minor cultural differences, the images and sounds usually have the same meanings. We have the proof in the emoticons, images that reflect our virtual mood and that anyone understands.
- Appeal to the emotions. We don’t just like a movie, an image or a music. It causes us an emotion. It creates a feeling in us that makes us remember it for so much…
- It is connected to memory. It helps us to remember. There are many studies and experiments with people suffering from Alzheimer’s that have revealed that music, for example, can awaken a memory of long-term memory.
Promoting audiovisual literacy among artists, so that they use audiovisual media as a regular work tool is necessary. Video as a pedagogical tool, not from a theoretical perspective but also an eminently practical one in which the artist learns how and, above all, why certain elements of the audiovisual code are made (narrative, production, techniques …). The ultimate goal is for them to learn this language as if it were a language.
The health crisis of COVID-19 has meant a paradigm shift and has implied the need for other models of communication, expression and creation. The new technologies have come to stay and the real training of the cultural sector is necessary, which implies a challenge full of difficulties, some of a technical nature and the most pressing, of training the artists.
This situation that COVID-19 has brought to light is not something new, and the sector already had a strong deficit which must be solved, especially in some profiles and types of artists.
The situation presents us with the opportunity to learn from successful experiences and prepare for the future, which is already present.
A training from the specific art in the creation of online content can also reinforce the adequacy and training of artists to generate employment towards the educational field, with the idea of using the Flipped Classroom or inverted class in conventional education, this is, offer the theory in a telematic way and that the face-to-face classes are reoriented to solve doubts and carry out practices based on the theoretical contents that reinforce learning.
In this framework, the project focuses on achieving the objective indicated in the resolution of the call: “The objective pursued is to be able to offer cultural products and services through new technologies, promote the creation and dissemination of cultural offerings, train managers and entrepreneurs cultural activities, support the creation and consolidation of cultural and creative companies, contribute to the generation of employment, promote the internationalization of the sector, and encourage the participation and decision-making capacity of individuals and companies in cultural activities through patronage. “
The project will have a national dimension, artists from at least 12 autonomous communities will participate, but also an international dimension, due to the presence of the FYME in an international network in 11 countries, in addition to other complementary networks in which it participates through European projects. .
Artists, cultural entities, artist cooperatives, trainers in the field of the arts. In some cases with extensive experience that need to be recycled and trained at a technological level and new spaces for entrepreneurship to disseminate their works, given the challenges that arise in the world of culture and the accessibility of art to new cultural spaces and new forms.
In other cases of emerging artists, who with good training, need to equip themselves with resources to undertake their artistic projects.
PROJECT SUMMARY: Objective and activities
Training of artists, through On-line Training (we creation), and Face-to-face course (in November 2020). To facilitate training, management and entrepreneurship resources in the artistic field. Facilitating different training and personal development activities, tools and processes, all of them focused on providing the participants in the project with the personal capacities and skills necessary to develop their work at an artistic level and as managers or entrepreneurs in the national cultural sphere.
- Train professionals to promote the modernization of the cultural sector through new technologies in the creation and dissemination of cultural content, products and services, for active artists.
- Promote the training of artists in the educational field to generate employment by promoting the structuring and relationship between artists and educational centers and educational administration and education departments of different municipalities.
- Disseminate all the work carried out in the project internationally, to internationalize Spanish culture.
- Encourage links and cultural cooperation and communication between the 12 Autonomous Communities to contribute to territorial balance.
- Development of at least 3 cultural pilot projects in rural areas, which can then be replicated: between the municipalities of Trijueque and Torija (Guadalajara), Esparragosa de la Serena, Fuente del Arco, Corte de Peleas, Valuengo, San Francisco de Olivenza and Villar de Rena (Badajoz) and Alcolea, Bercial and Aldeanuea (Toledo).
- A web page of DESARROLLARTE para INNOVAR is created that will have a part of free access to disseminate the project and the importance of art, and another of restricted access, where the works made by the artists can be posted and exchanged in a way that is a source of creation of collective works.
- Preparation of practical materials and resources, through tutorial videos and in-person training – it is not what is said, it is what is done and the key to the project will be how to do it. 6 training modules.
- Realization of trailers of the artists’ works and works.
- Face-to-face training seminar.